There are many videos that we can find on the web, and on social media in particular, but those of Visit Italy are undoubtedly among the most significant. A real wave of sharing and comments overwhelms every time the content made by this young team of experts in territorial marketing.
We remember, among others, the commercial entitled “Italy, beauty to share“, launched in February 2020 and that in a few months has totaled over 60 million views worldwide, proving to be the most successful promotional campaign ever for the Italy’ destination.
Just a few hours ago a new commercial entitled “Thank you world!” made with the best content shared by users this summer with the hashtag #visititaly went viral. A video that is going around the world and that starts with the phrase: “This is not really an advertisement, but a message of gratitude”.