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‘Thank you world!’: the Visit Italy campaign that is exciting the world

In the last few hours the new spot by Visit Italy, the online guide to Italy, has gone viral. An exciting video message for those who have chosen the Bel Paese this summer.

There are many videos that we can find on the web, and on social media in particular, but those of Visit Italy are undoubtedly among the most significant. A real wave of sharing and comments overwhelms every time the content made by this young team of experts in territorial marketing.

We remember, among others, the commercial entitled “Italy, beauty to share“, launched in February 2020 and that in a few months has totaled over 60 million views worldwide, proving to be the most successful promotional campaign ever for the Italy’ destination.

Just a few hours ago a new commercial entitled “Thank you world!” made with the best content shared by users this summer with the hashtag #visititaly went viral. A video that is going around the world and that starts with the phrase: “This is not really an advertisement, but a message of gratitude”.

Watch the video here:

“Thank you World from Italy”
Marco Palermo
Marco Palermo
Specializzato in comunicazione strategica e brand storytelling, ho lavorato in compagnie come Motorola, eBay ed Ubisoft. Vivo a Milano, sono appassionato di sport e non ho mai perso un match dell’Olimpia Milano.